Gamifying Ready-to-Eat Breakfast Pastries

While marketing is a business practice, by seeing consumers as “players” in a game-like environment, Cereals Incorporated might have successfully improve business activities for them. To explain, we first ought to understand what a game is and what gamification is then why we ought to gamify our product. If we are to first conceptualize a game as a bounded concept, Ludwig Wittgenstein’s philosophy is something that we consequentially disagree with. Wittgenstein stated, “For how is the concept of a game bounded? What still counts as a game and what no longer does? Can you give the boundary? No.”  This abstract concept of a game is potentially a detriment to our business as a practice because it would essentially be planning without a framework less than that of infinite possibilities including many which would lead to setbacks. However, Bernard Suits offers an alternative opinion. Bernard Suits says that a game can be defined as:

  • Pre-lusory goal
  • Constitutive rules
  • Lusory Attitude
  • Voluntarily overcoming unnecessary obstacles

Although Wittgenstein says that a game is without limit, Suits asserts otherwise which we can utilize for non-game business purposes. Adults 18-35 might have the pre-lusory goal of willing to play along with the novelty of a quick, healthy breakfast. Next, the constitutive rules are buying the product and quickly cooking it to succeed at having breakfast. After that, a lusory attitude could be developed by showing that pastries are fun to eat whether a child or adult. Furthermore, voluntarily overcoming the unnecessary obstacle of not wanting to eat the usual breakfasts of their youth would be a strong motivator.

Reasons for gamification:

-Engagement gap (user groups)

-Choices (no direct result)

-Habit (natural vs forced)

Gamification could decrease the engagement gap, improve breakfast choices, and cause a healthy habit.


Author: Jonathan Kelly

For university education, Jonathan Kelly studies liberal arts and sciences. In his free time, he studies history and ethics in science fiction.

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